Covered California - It's Life Care

Covered California's mission is to help every Californian get health coverage. Unfortunately, not everyone sees the need for it. So we set out to convince people that you never know what can happen. Even just going about your daily routine, life can change in an instant.

This creative led to Covered California having the biggest year of Open Enrollment in their history. So for 2018, we continued the campaign. After spending the previous year convincing people of why they needed healthcare, we wanted to show them that they would be able to afford it.

CW: Mike Calderwood   AD: Arion Lapuz