University of Michigan - Medicine Needs Victors

The University of Michigan Healthcare System needed help funding their ongoing medical research. Playing off their fight song "Hail to the Victors," we responded with a campaign that asked the Michigan faithful to be the Victors the world needs by donating to this important cause. And donate they did, raising over $650 million to ensure the medical breakthroughs of tomorrow see the light of day.

AWARDS

2014 Gold Case Award

2014 Bronze Case Award

2014 D Show Finalist

"Unfinished" Website - Website "builds" as users mouse-over different parts of the site. It's only with their help that the site gets finished.

Victors Lab App - Use augmented reality with your mobile device to "try out" some of the medical breakthroughs being worked on in the University of Michigan Healthcare System.

Here, the user is taking a close-up look at a new foot prosthetic and getting a "scan" of his knee.

CD: Steve Platto, Donna McGuire

CW: Mike Calderwood, Zak Stawski

AD: Kelly McGuckin, Ania Czuprynski